Trends in the consumption of bakery products in the bakery market: specifics of demand and changes in consumer preferences

Abstract

The article analyzes changes in consumer preferences and behaviors in the bakery segment against the background of modern gastronomic trends. It shows how the expansion of culinary horizons and focus on high-quality products contribute to the transformation of the perception of baking. The work allows us to trace how changing cultural habits affect the consumption of a traditional product – bread – and leads to the emergence of a new type of consumer focused on uniqueness and authenticity of taste.