Abstract
In the context of digital transformation and a highly competitive market, the media strategy of an IT company plays a key role in its development. The article discusses the main approaches to the formation of a media strategy, including the choice of communication channels, taking into account the target audience, as well as the analysis of current trends. The research results reflecting the importance of media strategy for the positioning of IT companies are presented.
References
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Smith, J. Content Marketing in the IT Industry. Marketing Science, 2024 / J. Smith, K. Brown. – https://www.researchgate.net/publication/377587406_Innovative_Marketing_Strategies_in_the_Digital_Age_A_Comparative_Analysis_of_Successful_Campaigns (дата обращения: 25.03.2025).
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